// guide
The best landing page examples, scored
Everyone links the same “great” landing pages, but nobody grades them. We ran 26 well-known SaaS pages through a fixed conversion rubric (7 weighted criteria, each tied to a real element). Here are the top performers, with what each gets right, and what even they leave on the table.
Top 10 by conversion score
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shipfa.stClarify what you're actually selling—code or transformation.75 - 🥈
gumroad.comHero nails the promise; trust signals buried too deep in page.74 - 🥉
loom.comHero buries the core promise under vague productivity language.71 - 4
mercury.comHero buries the core promise under vague positioning language.69 - 5
posthog.comClarify core value prop; tighten hero focus.67 - 6
clerk.comHero undersells the product; lead with developer speed and time-to-value.67 - 7
railway.appHero buries the outcome; strengthen the specific win over competitors.67 - 8
linear.appClarify core promise; tighten hero messaging for cold visitors66 - 9
supabase.comHero buries the outcome; CTAs lack urgency and specificity.65 - 10
figma.comHero buries the core promise under product breadth.64
See the full ranking on the leaderboard or every breakdown under teardowns.
What the best landing pages have in common
- A hero that leads with the visitor's outcome, not the company or category.
- One primary CTA whose label names the result, not a generic 'Get started'.
- Specific, credible proof above the fold: real numbers, names, or logos.
- Low friction: you understand the value before being asked to commit.
- A distinctive, crafted look that signals the product is real, not a template.
Notice that even the best pages rarely break 70. A clean design isn’t the same as a converting one, and the rubric grades for conversion, not polish.